A Definition: Qualities that are noticeable to others and help us define whether the writing was strong or not
Ideas: The heart of the message; the main point or storyline; clear and visible; detailed; original thinking;
Organization: The skeleton, logical effective sequence; a good intro and sense of closure.
Voice: Evidence of the person behind the message; passion, energy, awareness of audience, cares about the topic; gets a response from reader
Word Choice: the vocabulary; the right word in the right place; original; aware of reader’s abilities; not for posers.
Sentence Fluency: The rhythm and flow; how it sounds; smooth, reads easy; varied sentence openings, lengths and structure
Conventions: the precision of the writing; attention to the details, including grammar, spelling, punctuation, MLA format